Internet dating apps as an advertising route: a generational strategy

Internet dating apps as an advertising route: a generational strategy

Abstract

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Function

These studies is designed to understand if an on-line relationship software is an appropriate station to carry out campaigns strategies and see the differences between our generations X, Y and Z for these popularity.

Design/methodology/approach

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A total of 411 Tinder customers responses are collected and assessed making use of phrases exploration to calculate the belief get of each answer, and a KruskalWallis H sample to confirm if uncover statistical differences between each era.

Results

The results showed good acceptability toward the strategy on Tinder, especially Z creation. However, the statistical assessment disclosed which differences between each era commonly statistically considerable. (mehr …)

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